Thursday, February 10, 2011

Comparing a custom fitting to a car wash.

What Kind of Car Wash Do You Want?

More and more golf club companies are starting to emphasize custom clubfitting as an option to their typical marketing to golfers to buy their clubs in standard form, bought off the shelf.

Custom fitting is very definitely for average golfers and not just for single digit handicap players. When done properly, custom fitting can reduce and offset some of your swing errors. In addition, proper custom fitting makes it easier to take swing coaching advice and make the changes in the swing to hit the ball better.

If you are thinking about custom fitting for your next driver or set of clubs, there are a few things you need to know to ensure you really do end up with properly custom fit clubs that will improve your game. A colleague of mine in the golf business put this in the right way when he said that custom clubfitting can be much like having your car washed.

On one hand, if your car needs a bath, you can pull out the hose and just spray water on it to wash off the obvious surface dirt. You can also fill a bucket with suds and scrub the dirt off the surface with a sponge. Or, you can pull out all the stops and scrub, detail and wax it. All three examples could be called a car wash.

Custom fitting in the golf industry today is much the same. There is fitting, and there is professional custom clubfitting. Examples of a fitting include “6 questions on a web site”, 15 minutes hitting a few balls with a swing computer, or 3 measurements and a response from a golf sales person to the effect of, “I know what you need.”

On the other hand, professional custom clubfitting is going to involve a pretty fair amount of your time, often more than one trip to have your swing analyzed in detail so that ALL the possible specifications that make up a set of golf clubs can be pinpointed and selected to match with your strength, size, athletic ability, and especially, the way YOU and only YOU swing. Professional custom clubfitting really is like the scrub, wax and detail car wash I mentioned before. The other types of fitting are not going to get you really matched well to your clubs to really result in the level of improvement that a real custom fitting can and will do. In other words, which “car wash” do YOU want for your money?

To find more about professional custom clubfitting, please contact me at or 403-529-0704. You will be happy you did and your club buying money will be well spent.

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