How important is "image" when a golfer decides to buy golf clubs?

Unfortunately for me, very important. The big golf companies hire marketing firms that know exactly what buttons to push in the golfer's brain to get them to buy that particular golf company's clubs. If you've been watching and believe the golf ads on TV over the past ten years, we should all be driving the ball about 400 yards and hitting the ball in the hole from 150 yards on a regular basis. Every year the newest driver promises 10 more yards and the newest iron has never been more accurate. So as long as consumers by into this, they will be emptying there wallets for the next best thing and end up being in the same boat as they were in with their previous set. Where in reality, the best club or clubs they can have for their game is a professionly custom fit set that matches their size, strength, athletic ability and swing characteristics. Who wouldn't want their shafts spine aligned, frequency/flex matched, MOI matched, built to the most comfortable length, with the proper lie/face angles/loft, with the most comfortable total weight and head feel, and with the most comfortable and proper size grip? And if this club has a lesser known companies name tatooed on it, so be it....the golf ball doesn't know. As Tom Wishon says, "I'll put up my clubhead designs with ANY companies head designs, any time, any place, any where".